SS19 30th Anniversary for BCBG Max Azria


BCBG is celebrating its 30th Anniversary with a campaign that is simple, sophisticated and above all— empowering. It celebrates the fearless, strong woman which is incredibly relevant to today’s stigma of women’s empowerment and appreciation within the gender.

The pieces are mainly monochromatic, romantic, chic— making those who wear them feel feminine and confident. Each color selected was chosen to suit every skin tone making the collection inclusive.

Both the message and the clothing are highlighted by the classical white statues which serve as an aide in bringing the feminine boss confidence to the forefront of the campaign, showing that it is beautiful to be confident, driven and intellectual.